In retail businesses it is important to build strong and long-lasting customer relationships, so as to ensure that your customers feel safe and confident to proceed with a purchase. After all, building a standard client database matters the most, since customer loyalty will drive up both profitability and growth.

In order to thank your customers for their loyalty, you should never forget to reward them and make them feel that you truly appreciate their consistency!

A research made by mobile commerce daily showed that “20% of respondents said they make more unplanned purchases because of retailer SMS text messages”